Archive for February, 2011

Forrester: E-Commerce To Reach Nearly $300 Billion in U.S. by 2015 [STATS]

money image

After a healthy 12.6% increase to $176.2 billion in 2010, U.S. online retail sales are expected to reach $278.9 billion in 2015.

Online shopping will continue to cannibalize in-store shopping as consumers become more familiar and begin, in many cases, to prefer the convenience of online shopping, Forrester says.

Increased Internet connectivity via devices like smartphones, tablets and game consoles will also drive growth, as well as new e-commerce models like flash sales (i.e. Gilt Groupe, Neiman Marcus Mid-Day Dash), daily deals (Groupon, LivingSocial) and digital downloads of media (Netflix, iTunes), all of which have enjoyed rapid adoption in recent years.

E-commerce growth in 2010 was driven primarily by existing online shoppers who increased their online spending in traditional categories like books and media, and also began to purchase in less popular categories like furniture and home appliances. Thirty percent of growth was attributed to the 5.5 million consumers who shopped online for the first time in 2010.

E-commerce now makes up 8% of total retail sales, says Forrester — 11% if grocery sales are excluded from the equation.

In Europe, online sales grew by 18% in 2010 compared to 2009, and they are expected to grow 13% in 2011, Forrester stated in a separate report. The number of online buyers in Europe is expected to grow from 157 million to 205 million by 2015; total sales are forecast to reach 133.6 billion euros.

Image courtesy of iStockphoto, pavlen

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Be the first to comment - What do you think?  Posted by Shrapnel - February 28, 2011 at 12:57 pm

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9 Apps To Make You Super Productive on Windows, Mac & Linux

The Cross-Platform Apps Series is supported by VMware Fusion, the best way to run Windows on your Mac. Click Here to learn more about VMware Fusion. To keep up with VMware Fusion updates, follow the “TeamFusion” blog or on Twitter or Facebook.

You may think you’ve reached the peak possible productivity on Windows, Mac and Linux, but if you haven’t tried this collection of timesavers, it’s time to think again.

We found software that will help you type less, enhance your efficiency, help you find a needle in a haystack, keep track of the world and probably even help you sleep better. Many of these apps are cross-platform for Windows, Mac or Linux — and best of all, most are free.

1. Nuance Dragon NaturallySpeaking

You talk and it types. Even if you’re the fastest typist in the world, you can probably talk faster, and Nuance likes to say Dragon NaturallySpeaking lets you “type at the speed of thought.” This latest version 11 doesn’t require lengthy training sessions, and its accuracy is astonishing. Pricing starts at $99 for the Home Edition, money well spent if you want to put your productivity in overdrive. The Premium Edition comes with a workable headset and is available for $154 on Amazon.

Platform: Mac, Windows
Price: $99 and up

2. KeyText

Don’t waste your time typing phrases, addresses and boilerplate text over and over. Here’s the solution: KeyText 3, an extraordinary convenience that makes it easy to slam down routine phrases with just a few keystrokes. That’s just the beginning of this powerful utility’s prowess, giving you multiple clipboards, a built-in scheduler to run programs and reminders, and automatic password filling.

Platform: Windows
Price: $30

3. f.lux

When you stare into a computer screen all day and night, you’re pretty much looking straight into a lightbulb. No wonder you’re having trouble sleeping at night — your body still thinks it’s the middle of the day. Enter f.lux — it knows what time of day it is where you’re located and starts shifting the color of your screen from the blue end of the spectrum toward a slightly reddish tinge at sundown, telling that lizard part of your brain that it’s no longer the middle of the day. Try it; you’ll probably sleep better.

Platform: Linux, Mac, Windows
Price: Free

4. Dropbox

Haven’t used Dropbox yet? Grab it now. It gives you a folder on your desktop that’s backed up in the cloud, and you get 2GB of storage space for free. It’s especially useful if you’re collaborating with others, since you can invite colleagues to access the same files. Once you discover Dropbox’s wonders, you might want to spring for the $10-per-month plan to get 50GB of storage, or even $20 per month for 100GB.

Platform: Linux, Mac, Windows
Price: Free

5. TextExpander

This text expansion tool is not only a steady mainstay on the Mac desktop, but now it’s available in iPad and iPhone/iPod Touch versions. Like KeyText 3 for Windows, TextExpander is adept at expanding text, letting you enter a few keystrokes and then pouring out boilerplate text for you. TextExpander makes creating those “snippets” a breeze with lots of easy keyboard shortcuts, and it even has a useful way of leaving open certain places within those snippets for user input.

Platform: Mac
Price: $35

6. Omnifocus

Here’s an app that’s more than a personal task manager, it’s a way of life. Whether you’re using it as part of the “Getting Things Done” (GTD) system or on its own, Omnifocus takes to-do lists to a whole new level. Fire it up with a keyboard shortcut from anywhere on your Mac, and then you can add your to-do items, categorize actions and sync them all up with iCal, or on iPhone or iPod touch versions. We especially like the way it lets you add tasks directly from an e-mail account, and then all the info in that e-mail will show up in a task, all in one step.

Platform: Mac
Price: $80

7. LastPass

This is the best password manager on the planet, and it works on browsers running on Linux, Mac and Windows machines, as well as on all mobile platforms. Type in one ultra secure password, and LastPass will remember all your other passwords, and even enter them automatically if you wish. It’s your loyal assistant, filling in forms and credit card numbers, and dreaming up impossible-to-crack passwords and automatically entering them, and best of all, it’s free. Access it from anywhere, get your password act together — this is the way to do it.

Platform: Linux, Mac, Windows
Price: Free

8. Tomboy

Here’s a note-taking app for Linux, Mac and Windows that you Linux users might already have, because it’s built into most distros. Tomboy is well-suited for everything from tiny reminders to lengthy research, and once the notetaking’s done it gives you a muscular search capability to find anything you’ve stashed away inside. It’s also adept at synchronizing, so whatever you’ve typed on one machine, you can access it from another, and search it, too.

Platform: Linux, Mac, Windows
Price: Free

9. Pidgin

Do a lot of instant messaging? Even if you use a dozen different platforms to chat with your friends and neighbors, the Pidgin multi-chat client has you covered. You only have to enter your credentials one time for AIM, Google Talk, IRC, and many others, and then Pidgin handles them all. Working equally well on Linux, Mac and Windows, this baby’s been around long enough to attract third parties to write plug-ins that make it even more convenient.

Mac OS X users should also take a look at the very similar free instant messaging application Adium, which is based on many of the same libraries as Pidgin.

Platform: Linux, Mac, Windows
Price: Free

Series Supported by VMware Fusion

The Cross-Platform Apps Series is supported by VMware Fusion. Built by Mac users for Mac users from day one, VMware Fusion 3 is the best way to run Windows on a Mac without rebooting. With a built-in PC Migration agent, it’s easier than ever to bring your entire PC to your Mac. With VMware Fusion 3.1, you can run you Windows apps like Mac apps using the most reliable Windows-on-Mac platform. Key features of VMware Fusion include:

  • Ultimate Windows 7 Experience. VMware Fusion is the first to enable the full Windows 7 experience, complete with Windows Aero and Flip 3D.
  • Switching Made Easy. VMware Fusion is the fastest way for users to bring their entire PC to their Mac without the added cost of a one-time use cable.
  • More Mac-Like than Ever. Run Windows applications like Mac applications with features like an “always-on” applications menu to find and launch Windows apps, even when VMware Fusion isn’t launched.

Users of previous versions of VMware Fusion or any version of Parallels Desktop for Mac can take advantage of upgrading to VMware Fusion 3 for a limited time promotion of only $19.99! This offer expires on March 15, 2011, so act now!

More Productivity Resources From Mashable:

How 5 Companies Are Using the iPad to Increase Productivity
HOW TO: Beat Writer’s Block Online
5 Fresh and Free To-Do List Apps for iPhone
11 Essential Apps for Managing Your Real Life Social Networks
5 Free Ways to Improve Your Typing Skills Online

More About: applications, Cross-Platform Apps Series, Linux, Lists, mac, productivity, Utilities, Windows

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YouTube Video of the Day: PS22 Chorus Performs at the Oscars

During last night’s 83rd Annual Academy Awards, the Internets were leaking all over the place, as viral favorites the PS22 Chorus performed “Somewhere Over the Rainbow” live on stage.

Children from PS22 — a New York-based choir that first shot to stardom back in 2007 after covering a litany of Tori Amos songs — have been Internet darlings as of late, scoring the Webby Artist of the Year Award in 2010.

We imagine that this high-profile performance will only serve to propel the kids further toward the firmament of fame — which, we hear, is indeed located somewhere over the rainbow.

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Zynga’s FrontierVille To Hype Premiere of Johnny Depp’s New Film

Rango, the Johnny Depp-voiced chameleon whose self-titled movie is set to hit theaters this weekend, will have a cameo in Zynga’s FrontierVille to help promote the release.

Starting today, FrontierVille players will be challenged to find Rango, ask their friends for 10 water buckets and view the trailer for the film. If they complete that mission, players get a Rango statue to add to their homestead on FrontierVille.

Zynga has used its games to publicize movie openings before. Most recently, the company’s Mafia Wars plugged Sony Pictures’s The Green Hornet by offering collectibles within the game. Zynga also promoted DreamWorks Animation’s Megamind on FarmVille with Mega-Farm, a themed landmark within the game.

Manny Anekal, Zynga’s global director of brand advertising for Zynga, says that while there are no figures linking activity on those games to increased box office receipts, some 19 million people are active FrontierVille users and 9 million interacted with the Megamind promo.

This is the latest promo to offer a prize for watching a trailer on Facebook. Last week, NBC offered a buy-one-get-one-free deal from Chiptotle for watching a preview for America’s Next Great Restaurant, a new reality show.

While such promos are effective at getting users to click play, it’s unclear if they’re actually watching the video or if they’re more apt to watch the advertised property. Chris Thilk, who runs the blog Movie Marketing Madness, says that while it’s hard to tell if the promos actually increase attendance, gameplayers at least don’t seem to mind. “The promotions add functionality to game play,” he says. “As long as it’s not just an ad, I think the audience will be more forgiving.”

More About: MARKETING, paramount pictures, Rango, Zynga

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Hearst’s Manilla Joins Race to Replace Paper Mail

Manilla, a startup fully owned by the Hearst Corporation, is launching a beta version of its free digital household account management system today — joining both mailing giant Pitney Bowes and VC-backed Doxo in the race to give companies a digital alternative for communicating with customers.

The platform allows users to access all of their bills, finances, travel rewards programs and subscriptions with one password. It allows partner organizations to cut off expensive paper statements and communications for Manilla users, paying the company just a fraction of what postage would cost for each document.

In 2009, businesses sent more than 37 billion paper bills, statements and other business transaction mail to customers, according to USPS’s annual Household Diary Study. At direct costs of $0.60 to $0.80 per document, it’s easy to see why companies think replacing paper mail will be a promising industry.

Pitney Bowes announced a similar “Digital Mailbox” called Volly in January. Unlike Manilla, Volly will be based on street addresses, which Pitney Bowes says will make it easier for its current connections — about 74% of high-volume mailers across the U.S. — to seamlessly integrate with their current mailing systems. Manilla has its own relationships with heavy mailers. Hearst also owns CDS global, a company whose services include printing and mail management for magazines (unsurprisingly a key category for Manilla at launch), consumer products and utility companies. Manilla’s launch partners include Citi Cards and Comcast.

Pitney Bowes’s platform will handle billing within the platform, which means companies that aren’t partners aren’t represented. Manilla sends users to company websites to pay bills, but allows them to skip the login process on those sites. Because the transaction doesn’t take place within Manilla, users can pay bills from companies that Manilla hasn’t partnered with.

The main difference between the two, according to Manilla CEO George Kliavkoff: “Pitney Bowes doesn’t have a product, they have an announcement.”

Startup Doxo doesn’t have the same problem. The company, which recently secured a $10 million Series B round of financing, has been operating a household accounts organization platform since 2008. Like the Volly demo, the platform only allows users to pay bills with providers that have partnerships with the platform (otherwise, they need to upload statements and documents on their own). Currently Sprint and two utility companies are on board.

Which of these three players will eventually woo the most companies to their digital platforms is still up in the air, but its clear that some digital solution for business mail will emerge. Transactional mail volume has been plummeting for the past 15 years, and the post office is the first to acknowledge that businesses are apt to take this huge revenue stream elsewhere.

“Transactional mail, such as bill payments, has been eroded by competition from electronic media, primarily the Internet,” the USPS 2010 annual report reads. “It is expected that, over time, bills and statements will increasingly follow payments to online services.”

Image courtesy of Flickr, canonsnapper

More About: Digital Mailbox, doxo, hearst, Manilla, Pitney Bowes, Volly

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HOW TO: Implement a Social Good Campaign on Facebook

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Have something new to tell 500 million people? Learn the best way to launch a new product or service on Facebook with this webinar.

You want to do good, and you want to use Facebook. Good choice. Facebook has a couple of things going for it. First off, there are a ton of people that use it — more than 500 million to be precise — so you’ve already set yourself up to hit the largest social network audience. More over, even people without Facebook accounts are used to visiting landing pages on the site for events and causes, which make the potential reach even larger.

Second, Facebook is an informal place to launch serious things. Most actions on the site take place within networks of friends (however disparate they may be in real life). As such, campaigns and projects inherently feel less “corporate” or cold when they’re spread virally from friend to friend.

We’ve outlined five ways to take advantage of these elements, whether you want to register as a charity or just lend a digital hand without the rigmarole.

1. Causes

causes image

This should be a no-brainer. Non-profits and supporters can set-up campaigns through Facebook Causes. Non-profits can create a page and accept donations directly, while everyday users can set up a page in support of non-profits already on and approved by Facebook. There’s a handy help page to answer some more in-depth questions about conditions and how donations are handled.

Important note: Before you start to donate to any campaign on Facebook, make sure the money or support is going to the right place. If you’re giving money, make sure the root organization is a registered 501(c)(3) or appears on a registry site like

These are actually required conditions to sign up, but it’s always good to do some research, especially if you’re not familiar with the non-profit. You want your money to be doing the most good possible.

2. Create a Social Media Hub

Facebook Pages have a lot of benefits over a website created from scratch. They require less work to set up, and you don’t have to fuss over complicated or glitchy backends. Creating a Facebook Page (whether on Facebook Causes or not), is a great way to establish a web portal even if you don’t know how to use WordPress, Tumblr or other free blogging platforms.

For casual users passionate about a cause, a Facebook Page allows you to post videos, photos, updates and relevant links while having immediate access to your group of friends. You can also add apps to your Page to link up social tools like Twitter.

Be cautious about asking for money or donations, especially if you are not a registered non-profit. The best bet is to provide a link to several charities where your (hopefully millions of) fans can help out.

3. Create a Forum

livestrong image

Too many numbers and conditions? Don’t worry, there’s a way to launch a campaign without all the paperwork. Take a note from Livestrong and start a forum on your Facebook Page. Livestrong has used its page to create a safe space for cancer survivors to share their stories and offer support.

It’s not enough, however, to simply let a forum run wild. Livestrong’s page is moderated by Brooke McMillan, the non-profit’s online community manager. She makes sure the comments stay on topic and she helps to drive the conversation forward. While there aren’t many spammers or trolls, she makes sure to weed them out; the site only functions because of the safe and supportive community she has developed.

Try creating a Page where supporters of your cause can start a conversation. It obviously won’t work for every type of campaign, but see if there’s a way to engage your audience and create dynamic, productive discussions.

4. Picture & Media Hosting

aspca image

Facebook enables you to post media to your Page without much effort. The social network recently updated the look of its albums and photo pages, offering a richer media experience. If you own a camera or video camera, this is especially good news. Consider setting up a Facebook Page as a photo album or photo blog where you can post updates, much like the ASPCA does.

Your friends and fans don’t want to see more PR, so think about how you can add value. Supporting a building project? Grab your camera and post some shots every day to show how the organization is using donated funds. Is your cause holding a fundraiser? Ask if you can take pictures or video so your fans can participate by proxy.

As always, it helps to get permission from the non-profit you’re supporting. Most will be happy to have your support and will welcome your efforts to grow their exposure.

5. Interact

If you’re not going to interact with others, there’s no need to be on Facebook. From a user perspective, the site was built for people to see and interact. You have to be willing to regularly devote time to moderating comments, answering questions and updating content if you want your page, cause or campaign to be a success.

People will join you because they want to feel like they are part of the cause. If you don’t create that community, your fans will have no reason to stick around. Simple things — such as asking what fans would like to see pictures of or what hot topics should be in the discussion — will help you create a dialogue and develop passion around the cause you’re supporting.

Launching a campaign on Facebook is easier than it looks, whether you’re a charity greenhorn or an established organization. Before you start, take a minute to think about what you want to get out of Facebook: Donations? Conversation? Advocacy? Once you’ve decided on your goals, jump in and see what Facebook can offer.

We’d love to know if you decide to start a campaign or if you have any other tips or advice. Share your experience in the comments below.

Series Supported by Buddy Media

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Have something new to tell 500 million people? Learn the best way to launch a new product or service on Facebook with this webinar.

More Social Good Resources from Mashable:

5 Creative Social Good Campaigns for the Holiday Season
Why the Web Is Useless in Developing Countries – And How to Fix It
5 Facebook Giving Campaign Success Stories
4 Innovative Social Good Campaigns for Education
How Online Classrooms Are Helping Haiti Rebuild Its Education System

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Lady Gaga’s “Born This Way” Premieres Exclusively on Vevo [VIDEO]

Lady Gaga fans, prepare to have the misty veil of mundanity ripped off of your Monday: The video for Gaga’s latest hit single, “Born This Way,” premiered exclusively on Vevo at 11 a.m. Eastern Time today.

The video is available above and at, Vevo Mobile (apps for Android, iPad, iPhone, iPod touch) and Vevo on YouTube.

Gaga has already been crowned the queen of iTunes, as “Born This Way” is the fastest-selling single ever to grace Apple’s iTunes store worldwide.

The song pulled in more than 1 million downloads in five days and hit the number one spot on iTunes in 23 countries, according to Apple.

Judging by those numbers, the premiere of the accompanying video could produce comparable results, perhaps even helping Gaga wrest away the crown from the pop princeling himself, Justin Bieber, when it comes to YouTube and Vevo views.

Gaga still sits at No. 2 on the most-viewed videos of all time list on YouTube and Vevo.

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Google CEO: Mobile Growing Faster Than “All Our Predictions” [VIDEO]

Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.

As proof of mobile’s growth, Schmidt cited some statistics related to this year’s Super Bowl advertisers: The number of mobile searches for Chrysler, for instance, jumped 102 times during the game, compared with only 48 times for desktop searches. And the number of mobile searches for GoDaddy jumped 315 times, compared with 38 times on desktops.

Schmidt, who spoke Sunday at the IAB event in Palm Springs, Calif., also said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.”

Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt said.

Schmidt, who will leave his post as Google CEO on April 4, used those stats to make a case for linking display advertising and mobile.

“The technology has finally caught up with the promises we talked about for so long,” Schmidt said. He predicted that display advertising could hit $200 billion business, though he declined to say when that milestone would be reached. Display is currently a $17 billion business globally. Google’s share of that is about $2.5 billion a year.

More About: advertising, eric schmidt, Google, IAB, Mobile 2.0, trending

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3 Podcast Success Stories from Creative Small Businesses

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

There is a chance that your business is interesting to a general audience, that you have connections with a nationally syndicated radio show, and that the show asks you to be a regular guest. However, in the more likely case that you are working within a niche industry, a podcast is a more realistic option and not necessarily an inferior one.

If done right, a podcast can reach the right people in your industry, establish your company as a thought leader, connect you with your customers and reach people on their own schedules.

These three company podcasts have successfully leveraged the platform to meet their business goals.

1. Ready, Set, Knit: Be Authentic and Informative

Kathy and Steve Elkins own WEBS, the largest independent retailer of knitting, crocheting and weaving supplies in the United States. Although they have a 16,000-square-foot retail store, most of their sales happen online.

So when a local radio station asked them to do a weekly show and podcast about knitting, they saw it as a great opportunity to connect with their geographically dispersed customers on a personal level.

“It’s like inviting people into the shop and having a cup of tea, and it’s the same conversation I would have as if I were sitting there knitting with them,” Kathy explains. “It’s not hard pushy sales, it’s informative.”

WEBS has produced 208 podcasts and attracted about 13,000 listeners per week.

And now the results are evident in the company’s sales: When Kathy and her husband discuss a particular yarn or pattern on the show, she can see the traffic to that order page on the company’s website spike. People write e-mails asking how their kids’ hockey games, which they occasionally discuss on air, turn out, and she’s been recognized by her voice at trade shows.

What made it successful? Kathy cites promoting the podcast on the company’s other social media channels, keeping content interesting, sticking to a schedule and not using the podcast as a commercial.

“Be true to who you are,” she says. “You don’t have to be super polished, you don’t have to have the booming radio voice — you have to be authentic.”

2. More Hip Than Hippie: Think Global, Even If You’re Local

Like WEBS, faces issues connecting to its online customers. The founder and president of the eco-friendly e-retailer, Valerie Reddemann, has found a podcast to be a good way to interact with customers worldwide. It has been especially efficient at creating brand evangelists.

“They become extremely enthusiastic,” Reddemann says. “They really connect with the company, and they understand that we’re more than just a company. … These are people who I find … that mention our names to family and friends, that talk about us on their blogs, that tweet about us.”

The podcast opens with a rock song and goes on to discuss new eco-friendly products as well as hot issues in environmentalism. The hosts also make an effort to include the audience as much as possible. They’ll often reference listener communication, read e-mails or interview listeners on the podcast.

These listeners, like’s customers, are spread throughout the world. In the five-plus years of running the podcast, about 1.2 million people have downloaded it. Most of those live in the United States, but China, Singapore, United Kingdom, Canada, Australia and Iran also make up significant portions.

It’s inspiring to be in touch with these people, Reddemann says. And she tries to respond to every e-mail she gets regarding the podcasts.

“The whole idea is that you want to give your audience what they’re looking for,” she says. “But if you don’t ask them, how do you know?”

3. Beyond the Book: Establish Expertise & Grow Your Audience

Copyright licensing firm Copyright Clearance Center uses its weekly podcast, Beyond the Book to establish its expertise in the publishing industry.

“It’s just awareness of our role in this business,” says Chris Kenneally, Director of Business Development for the company as well as the producer and host of the podcast. “I don’t always talk about copyright, but everything that goes in publishing finally comes down to copyright — who owns what and what can they do to maximize their return on it.”

The podcast actually started as a quarterly conference series by the same name. But the amount of people available in a specific time at a specific place to attend the conferences were limited. With the podcast, they could reach many more people for a lower cost.

Only 60 people downloaded the podcast during its first month in October 2006. But today about 17,000 people download it each month.

Tips for Creating a Successful Podcast

After seeing the potential for podcasts to play an important role in marketing plans in 2005, Rob Simon launched Burst Marketing, a firm that specializes in producing podcasts for small businesses. Simon produces about a dozen podcasts, including Beyond the Book.

These are his tips for making yours successful.

  • Consistent Frequency: Just like a newspaper or magazine, podcast listeners will expect a new episode of your podcast on a regular interval. If you don’t deliver, you’ll lose them.
  • Determine Your Audience: Think about what information the people who are trying to reach want. Generally, this is not a commercial about your company.
  • Promote Your Podcast Elsewhere: “You can’t just expect people to find your podcast,” Simon says. Promote it on your website, Twitter, Facebook and at the bottom of your e-mails.
  • Be Patient: “It takes awhile for a podcast to catch on, and few become huge hits. Don’t get caught up in numbers. If you’re trying to be a thought leader, maybe 1,000 of the right people are better than 10,000 random people.”

More Business Resources From Mashable:

HOW TO: Change Your Business Model From Paid to Freemium
HOW TO: Use QR Codes for Event Marketing
8 Tips For Creating a Successful eBay Storefront
3 Facebook Commerce Success Stories
21 Free iPhone Apps for Staying Financially Fit in 2011

Image courtesy of iStockphoto, webphotographeer

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3G Kindle Coming to AT&T Retail Stores

Amazon’s e-reader, the Kindle, will soon be available in AT&T’s retail stores, the company has announced.

The price for the 6-inch, 3G version of the device will cost $189, which is the same as the price on Amazon. Unsurprisingly, the Wi-Fi-only version of Kindle will not be available at AT&T.

If you’re looking for exclusive deals, forget about it, as AT&T isn’t offering any. However, if you want to test drive the 3G Kindle before you buy it, you will be able to do so at AT&T stores starting March 6.

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