Warner Music gets buddy, buddy with YouTube again
Business Week released a story today that Warner Music will release music videos of Jay-Z, Madonna, Green Day and other artists back on YouTube. It has been almost a year since Warner’s videos started disappearing on YouTube as they were unhappy with the revenue generated by their partnership with the online video giant.
This makes me wonder why big companies continue to think that removing content that reaches consumers faster than any mode of communication is the right thing to do. I understand that corporations need to profit off of their content but when a music video is released doesn’t it make sense to have potential customers/fans see it by any means possible therefore creating buzz around the product and making them more apt to go out and buy the album or song?
View the Business Week story Warner Makes Nice with YouTube here.
Categories: Technology Wars Tags: warner, warner music, youtube